Demand Marketing Manager

Req ID: POS-48938

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Demand Marketing Manager

  • Raleigh, North Carolina, United States

Do you thrive in a startup vibe? Were you built for a small, nimble, and dynamic team that's ready to win? If you answered yes, we want to talk to you! ShareFile tried to fit into Citrix and we realized it doesn’t fit. We are now going back to our roots as a standalone business unit to focus on our SaaS business—an area where we see growth potential. This business unit is unique, and we certainly aren’t afraid to stand out from the crowd and tackle the bigger competitors.

Come join ShareFile! We’re building a team of rock stars to be part of our growth journey and are adding a Demand Marketing Manager to join our growing ShareFile Marketing organization. If you enjoy a fun, fast-paced, dynamic environment and want to be part of a collaborative team where you can make a difference—we want to talk to you!
 

Role Overview:  The Demand Marketing Manager will be responsible for driving the strategic approach to campaigns that include both digital and sales touches. Partnering with sales, PMM, and the digital SMEs, this individual will create impactful full-funnel lead generation programs and optimize funnel conversion across all digital channels. The ideal candidate will be a self-starter who is passionate about B2B marketing and eager to help us create growth for our high-performing and fast-paced SaaS business.

Role Responsibilities:  

  • Understand the business goals and objectives and develop corresponding strategies grounded in integrated multi-channel demand generation (includes email, nurture programs, webinars, SEM, content syndication, social media and more.)
  • Foster strong collaboration with sales, product marketing and digital SMEs to identify, prospect and nurture target accounts and pass marketing qualified leads to Sales
  • Using deep knowledge of the SaaS buying journey, identify and map key decision makers and influencers to the messages and channels at the right moment in that journey.
  • Work cross-functionally with product marketing and content marketing to help inform content strategy, develop campaign specific messaging, and align demand generation programs with ongoing marketing initiatives.
  • Manage ongoing performance to report on results and recommendations, presenting and summarizing results in a meaningful way for management and business stakeholders.

Your Superhero Uniform Includes:

  • BA/BS in marketing, advertising, communications or related field, MBA a plus
  • Minimum of 7+ years of professional experience with a demonstrated track record of success with developing and executing digital demand marketing campaigns
  • Experience driving digital demand for SaaS, preferably for a B2B or tech company

Your Superhero Strengths Include:  

  • Excellent presentation, communication, verbal/written and relationship building skills
  • Ability to develop effective partnerships and influence colleagues across cross-functional teams at all levels within a dynamic and growth-oriented environment
  • Strong analytical and critical thinking skills and a data-driven mindset
  • Skilled at translating business needs into digital strategy and communicating that strategy effectively to marketing and sales.
  • Ability to be flexible and amenable to change.

 

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination on the basis of age, race, color, gender, sexual orientation, gender identity, ethnicity, national origin, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions, marital status, protected veteran status, and other protected classifications.

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