Digital Marketing Specialist

Req ID: POS-48940

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Digital Marketing Specialist

  • Raleigh, North Carolina, United States

Do you thrive in a startup vibe? Were you built for a small, nimble and dynamic team that's ready to win? If you answered yes, we want to talk to you! ShareFile tried to fit into Citrix and we realized it doesn’t fit. We are now going back to our roots as a standalone business unit to focus on our SaaS business—an area where we see growth potential. This business unit is unique, and we certainly aren’t afraid to stand out from the crowd and tackle the bigger competitors.

We’re building a team of rock stars to be part of our growth journey and are adding a Digital Marketing Specialist to join our growing ShareFile Marketing organization. If you enjoy a fun, fast-paced, dynamic environment and want to be part of a collaborative team where you can make a difference—we want to talk to you!

The Digital Marketing Specialist will design and execute programs that spark interest, drive engagement and conversion via digital channels like email, social media, webinars and more. The ideal candidate must be able to work well within a team, cross-functionally, and with external vendors, have a strong digital marketing foundation and be able to learn and adapt quickly.

Role Overview: 

  • Work collaboratively with the digital SMEs to build and execute go to marketing campaigns to target accounts and drive conversions digitally.
  • Develop and execute an integrated multi-channel plan (email, webinars, search engine marketing, display media, content syndication, social and more) to engage customer and prospect accounts and drive them through the marketing funnel
  • Define KPIs for successful programs, monitor and adapt as needed
  • Increase top of funnel leads, continually monitor and improve lead progression through the marketing funnel.
  • Be able to quickly optimize underperforming channels and drive growth.

Your Superhero Uniform Includes: 

  • BA/BS in marketing, advertising, communications, or related field
  • 3+ years of experience driving impactful results-oriented digital marketing programs
  • Excellent communication and presentation skills

Your Superhero Strengths Include:

  • Solid knowledge of digital marketing channels and their role in a lead’s journey
  • Flexible and adaptable to change
  • Self-motivated and makes data driven decisions
  • Strong individual contributor and versatile team player
  • Excellent verbal and written communication skills
  • Ability to learn quickly and communicate clearly
  • Well organized and detail oriented

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination on the basis of age, race, color, gender, sexual orientation, gender identity, ethnicity, national origin, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions, marital status, protected veteran status, and other protected classifications.

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