Paid Search Marketing Manager

Req ID: POS-48952

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Paid Search Marketing Manager

  • Raleigh, North Carolina, United States

Do you thrive in a startup vibe? Were you built for a small, nimble and dynamic team that's ready to win? If you answered yes, we want to talk to you! ShareFile tried to fit into Citrix and we realized it doesn’t fit. We are now going back to our roots as a standalone business unit to focus on our SaaS business—an area where we see growth potential. This business unit is unique, and we certainly aren’t afraid to stand out from the crowd and tackle the bigger competitors.

Come join ShareFile! We’re building a team of rock stars to be part of our growth journey and are adding a Paid Search Marketing Manager to join our growing ShareFile Marketing organization. If you enjoy a fun, fast-paced, dynamic environment and want to be part of a collaborative team where you can make a difference—we want to talk to you!

Role Overview:

● Managing and implementing successful paid search campaigns, demonstrating revenue goals, efficiency and volume

● Work with Digital Demand Strategy teams as needed to estimate budgets and volumes

● Audit search and display efforts and provide insight as to how ROI can be increased

● Responsible for the paid search budget allocation and planning

● Competitor research to support keyword research

● Understand and manage creative campaigns to improve ad performance and quality CTRs

● Work with Content Marketing team to optimize landing pages for optimum quality scores

● Responsible for bid management and keyword research

● Ensure evaluation and tracking is in place to monitor campaigns

● A/B testing setup and tracking

● Identify opportunities to grow leads and improve profitability of campaigns

● Understand display advertising on new networks, outside of Google

● Consult on landing page optimization and testing recommendations for campaigns

● Remain current with industry trends while continually leveraging new tools and industry best practices to boost efficiency of campaigns.

● Contribute to campaign performance reports, using data to tell stories, and provide actionable insights for team members

 

Your Superhero Uniform Includes:

● BA/BS degree required; MBA preferred

● 4+ years managing a high volume of PPC campaigns

● Google Ads and Google Analytics Certified

 

Your Superhero Strengths Include:  

● Deep experience using keyword research tools

● Experience with Google Display Network, including remarketing and contextual advertising

● Proven track record of using biddable media to acquire, engage, and nurture users throughout the funnel

● Experience setting up and using Google Tag Manager

● Experience in HTML, JavaScript, or PHP a plus

● Strong program management skills with attention to detail

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination on the basis of age, race, color, gender, sexual orientation, gender identity, ethnicity, national origin, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions, marital status, protected veteran status, and other protected classifications.

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