Senior Content Strategist

Req ID: POS-48447

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Senior Content Strategist

  • Raleigh, North Carolina, United States

Do you thrive in a startup vibe? Were you built for a small, nimble and dynamic team that's ready to win? If you answered yes, we want to talk to you! ShareFile tried to fit into Citrix and we realized it doesn’t fit. We are now going back to our roots as a standalone business unit to focus on our SaaS business—an area where we see growth potential. This business unit is unique, and we certainly aren’t afraid to stand out from the crowd and tackle the bigger competitors.

Come join ShareFile!  We’re building a team of rock stars to be part of our growth journey and are adding a Senior Content Strategist to join our growing ShareFile Marketing organization. If you enjoy a fun, fast-paced, dynamic environment and want to be part of a collaborative team where you can make a difference—we want to talk to you!

Role Overview: As the Senior Content Strategist, you will own the content strategy for ShareFile products using research and understanding of the customer journey to create a clear and compelling story from pre-sales through post-sale adoption aligned to our business goals.

What you can expect daily:

  • Establish our editorial voice and oversee the writing style / tone for all content
  • Develop editorial strategy and plan and manage the editorial calendar
  • Work with stakeholders to create, review and gain consensus around strategies, standards and topics
  • Create, write, edit, and work with 3rd parties and agencies to execute on content experiences tailored for web, digital and social platforms
  • Ensure consistency of message across all content channels
  • Oversee the development of new content channels
  • Conduct content audits and gap analyses to determine new content opportunities and make channel selection recommendations
  • Track and evaluate content KPIs; analyze content marketing strategy to determine effectiveness
  • Analyze data to identify trends and anticipate customer / user needs

Your Superhero Uniform Includes:

  • Bachelor’s degree in marketing, communications, advertising, journalism or related field
  • 7-9 years proven experience creating and executing content strategies
  • Background in writing, journalism, and content development
  • Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM)

Your Superhero Strengths Include:  

  • Excellent copywriting skills; communicate crisply and with intent
  • Growth mindset with focus on solutions and outcomes and continuous improvement
  • Strong multitasking and organizational skills; the ability to work under deadlines and pivot priorities as needed
  • Excellent analytic and collaborative skills

 

 

 

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination on the basis of age, race, color, gender, sexual orientation, gender identity, ethnicity, national origin, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions, marital status, protected veteran status, and other protected classifications.

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