Senior Product Marketing Manager

Req ID: POS-49052

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Senior Product Marketing Manager

  • Raleigh, North Carolina, United States

Senior Product Marketing Manager

Do you thrive in a startup vibe? Were you built for a small, nimble and dynamic team that's ready to win? If you answered yes, we want to talk to you! We are now going back to our roots as a standalone business unit to focus on our SaaS business—an area where we see growth potential. This business unit is unique, and we certainly aren’t afraid to stand out from the crowd and tackle the bigger competitors.


As the Senior Product Marketing manager, you will play an instrumental role in designing and executing the go-to-market strategy, including messaging and positioning, for ShareFile to support a +$200M business realizing double digit growth in a fast-growing market. Your goal: Create and implement a successful go-to-market strategy for ShareFile workflow products and features. 

Role Overview:

Now, let’s get to the details. The Product Marketing manager is the buyer and market expert for ShareFile workflow features and products, shaping how the market and buyer understand our workflow portfolio and the value it can deliver. This includes:

  • Building the buyer personas, messaging, and positioning through primary and secondary research in target segments
  • Developing go-to-market strategy for products and features of ownership
  • Gathering win/loss information, leveraging insight to tweak go-to-market strategies
  • Working close with product management to develop the business case for new features
  • Collaborating with sales enablement to deliver compelling and successful sales training and content
  • Partnering with marketing to build marketing campaigns, from awareness through nurture
  • Understanding marketing trends, proactively adjusting positioning to capture emerging opportunities
  • Involvement in passion projects and opportunities within ShareFile


Your Superhero uniform Includes:

  • Collaborate with customers and internal teams
  • Prioritize across multiple projects
  • Project manage and collaborate with groups outside of product marketing to meet quarterly and yearly goals
  • Effectively network across multiple groups
  • Identify growth opportunities in feedback
  • Communicate with various stakeholders and team members to meet KPIs
  • Present effectively to both internal and external groups
  • Develop written content for internal audiences
  • Demonstrate curiosity and a desire to grow
  • Ability to navigate ambiguity and change


Your Superhero Uniform includes:

  • A Master’s degree in Business Analytics, Marketing, or any related quantitative discipline preferred, but not required
  • Bachelor's Degree from an accredited university
  • 6 years of marketing/product management/product marketing with specific experience in B2B and/or SaaS welcome 


Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination on the basis of age, race, color, gender, sexual orientation, gender identity, ethnicity, national origin, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions, marital status, protected veteran status, and other protected classifications.

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