Web Marketing Specialist

Req ID: POS-48956

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Web Marketing Specialist

  • Raleigh, North Carolina, United States

Do you thrive in a startup vibe? Were you built for a small, nimble, and dynamic team that's ready to win? If you answered yes, we want to talk to you! ShareFile tried to fit into Citrix and we realized it doesn’t fit. We are now going back to our roots as a standalone business unit to focus on our SaaS business—an area where we see growth potential. This business unit is unique, and we certainly aren’t afraid to stand out from the crowd and tackle the bigger competitors.

Come join ShareFile! We’re building a team of rock stars to be part of our growth journey and are adding a Web Marketing Specialist to join our growing ShareFile Marketing organization. If you enjoy a fun, fast-paced, dynamic environment and want to be part of a collaborative team where you can make a difference—we want to talk to you!
 

Role Overview:  The Web Marketing Specialist is focused on maintaining ShareFile’s websites. This position will drive operations of our website and collaborate with digital, demand and product marketing teams on multi-channel digital marketing programs. The ideal candidate is a self-starter and be comfortable working across multiple projects daily, efficiently organizing workflows and delivering on deadlines.

Role Responsibilities:  

  • Manage, implement, and continuously test to improve our websites
  • Execute day-to-day website operations, including updating daily and weekly content
  • Partner with team to plan, maintain and improve online presence, and initiate new ways to enhance and develop our website presence
  • Work with digital and demand generation team members to improve traffic and lead conversion
  • Collaborate with key stakeholders to design, develop and maintain core web personalization and chat programs and operational processes
  • Partner with the analytics teams to maintain critical performance insights and metrics that enable ongoing experience and conversion optimization
  • Measure and report performance of all tests and programs and assess against goals (ROI and KPIs)
  • Utilize strong project management skills to track, communicate status, and deliver personalized experiences and operational projects on time
  • Manage a wide range of tactics, communication and assignments within the Marketing team to design, build and test web programs

Your Superhero Uniform Includes:

  • Bachelor's degree in Business, Marketing, or a related discipline
  • 2+ years of hands-on experience with delivering web experiences, audience management, personalized experiences, and chat strategy
  • Working knowledge of HTML/CSS/jQuery, Google Analytics, and Google Data Studio among others

Your Superhero Strengths Include:  

  • Experience with web content management systems
  • Excellent planning, communication, and organization skills
  • Team player with strong cross-functional and communication skills
  • Proficiency with web platforms and applications

 

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination on the basis of age, race, color, gender, sexual orientation, gender identity, ethnicity, national origin, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions, marital status, protected veteran status, and other protected classifications.

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