As the lead web experience manager, you will build the content, optimization, and execution strategy for Citrix.com and its associated websites. Your focus will be on enhancing the user experience and supporting our business objectives through our customers’ digital experience on our web properties. You’ll collaborate closely with cross-functional teams across the Citrix marketing organization and the Cloud Software Group operations organization.

Key Responsibilities:

• Web Strategy & Optimization:

  • Develop and execute a strategic roadmap to continuously improve web experiences, focusing on user experience, performance, content delivery, and design aesthetics.

  • Work closely with marketing and product teams to align the website’s goals with broader company objectives.

• Collaboration:

  • Work cross-functionally with designers, developers, content creators, and product managers to ensure smooth execution of website updates and enhancements.

  • Serve as the primary point of contact for web-related requests from various internal teams.

• Analytics & Reporting:

  • Utilize web analytics tools (Google Analytics, Hotjar, etc.) to measure website performance, user behavior, and conversion metrics.

  • Provide regular reports on web performance, user insights, and areas for improvement to stakeholders.

• Content & SEO:

  • Collaborate with content teams and external agency support as needed to ensure the website is updated regularly with fresh, engaging, and SEO-optimized content.

  • Work with agency partners to monitor SEO performance and help ensure the website is optimized for search visibility and discoverability.

• Technical Leadership:

  • Partner with development teams to ensure the website is technically sound, scalable, and secure.

  • Stay up-to-date with emerging web technologies and industry best practices, ensuring that the website evolves to meet user needs and industry trends.

Qualifications:

• Experience:

  • 10+ years of experience in web management, digital marketing, or related roles, ideally within a technology or SaaS company.

  • Proven experience in web strategy, user experience, and optimizing web performance.

• Skills:

  • Strong understanding of UX/UI design principles, web technologies (HTML, CSS, JavaScript), and CMS platforms (WordPress, Drupal, etc.).

  • Experience with website analytics tools (Google Analytics, SEMrush, etc.) and A/B testing platforms.

  • Strong project management skills with experience using tools like Jira, Trello, or Asana.

  • Excellent written and verbal communication skills with the ability to present data and ideas to both technical and non-technical stakeholders.

About Us:

Citrix and TIBCO recently merged to create Cloud Software Group, now one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done — from anywhere. Members of our team will tell you that we value diverse lived experiences, passion for technology, and the courage to take risks.  Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.

If you need a reasonable accommodation due to a disability during any part of the application process,  please contact us at (800) 424-8749 or email us at AskHR@cloud.com for assistance.